[news] China gift five one small holiday approaching, gift market began to be raging like a storm. A new round of promotions will be kicked off in sales, become the norm of the present, gift enterprises want to win this game industry promotion war, you need to highlight its own characteristics, because the &ldquo ” the price war is no longer the focus of attention of consumers.
Promotional price war “
With the fierce market competition and consumer quality continues to improve, the gift industry is experiencing a gradual development of quality, brand, service, simply relying on traditional sales channels, sales of products to further expand the market share of the possibility of not only the enterprise continuous innovation and change, the implementation of changes in marketing methods to adapt to the market, competition from normal price war upgrade to service the war. But in terms of the gift market, the price war is still widespread.
Although most of the gift enterprises will not miss every year's gold promotion opportunity, but the gift marketing focus is not in here. After all, want to occupy the gift market only a few times a year the price war is not feasible, the quality of service, consumers value behind the design or product, and even the brand value. Only by the price war the way promotional products will be gradually eliminated by the market.
Business promotion need to change the &ldquo
With the continuous development of the times, consumer demand for quality level by single up to the service, quality and other aspects of the request. At the same time, in the fierce market, if the enterprise can give consumers personalized premium gifts, then can obtain the bigger market.
At present, in the gift market, the price advantage is no longer, personalized advantage is more and more prominent, the development of enterprises need to change the present line of defense, can win in the intense competition of the market.
Source: Chinese gifts network http://www.lipingov.cn
[in China] friends gifts network since Li's father bought yourself a Samsung Galaxy note4, she realized that her dad to underestimate the intelligent technology products of love and interest in exploring.
Li has worked for more than five years, the annual Chinese New Year gift to her parents are the digital products. In her view, parents play digital products will help to keep the young heart. “ they are getting older, but I don't want them to grow old. ” Li said, “ I don't want them to be very out of date, see what all fresh, see what all don't understand what happened.
Liz remembers her first year bought MP3, at that time, she also taught parents how to download music from the Internet, a step by step to demonstrate how to rename and sort of music. Li told the parents like this gift is special, especially the father, often put MP3 in her pocket, ready to listen to music. Once her home inadvertently asked MP3 what song, the father hesitated, then after examination to know, MP3 in his pocket, was careless mother throw in the washing machine to wash together, for the Father also made a fire, mother father apologized please don't “ tell the girl ”. “ what's the big deal, not worthwhile! A MP3 is only two hundred yuan, I buy a new one! ” Li reassured parents.
A few years later, Li to the parents to buy ink screen e-book reader, micro camera, navigation, vehicle traveling data recorder etc.. She determined to give parents each a intelligent mobile phone, mobile phone access to the Internet to download, but think APP what for them is a little too fashionable, worried that they can't understand. The last eleven home, Dad took a buy himself a new intelligent mobile phone immensely proud to Li, showing his pictures taken by mobile phone, video etc.. Li while dad happy, while some remorse — — did not really pay attention to the needs of parents.
Now, Li's father of the intelligent mobile phone played very good, every day in the WeChat circle of friends photos and sentiment, hi Big Ben Pu on “ ” “ &rdquo “ which is drunk; ” like the popular language is nothing strange, even recently recommended to small. A sports pedometer APP, told her to exercise.
Chinese New Year back home, she bought a smart phone to the mother, to the parents to buy a tablet PC. “ my father when ‘ teacher ’ and my mum would soon learn. ” she says.
Source: Chinese gifts network http://www.lipingov.cn
Employee benefits planning etiquette gifts, employee benefits planning is a part of the human resource planning, is an enterprise with their own development goals as well as the future of the influence factors of the forecast and analysis, comprehensive, standardized, specific system based on employee benefits in the future a certain period of time the development trend and the specific path for the plan. Changsha welfare gifts, small Gian- and together have a look what's employee benefits planning.
Employee benefits planning stage
(1) the government's mandatory welfare and guidance stage. Objective: to enhance the ability to resist disease, staff of the pension, unemployment, work injury and social risk.
(2) the general welfare enterprises, to meet the welfare needs of the stage goal of employee is wider and higher level.
(3) welfare employee personality stage. Objective: to improve the employee's individual stages of welfare demand satisfaction.
The enterprise can decide the welfare stage according to the status of their welfare, to plan the future employee welfare, consideration should be given to the employee welfare status, enterprise development goals, the economic strength of enterprises, enterprises in the labor market, the competitiveness of enterprise internal incentive factors and cohesion.
Employee benefits planning content
A perfect employee welfare plan should cover the following:
A competitive salary, performance bonus and salary, based on the special stock incentive plan.
1, the basic wage, once hired, will receive a competitive salary.
2, bonus: employees will be based on performance for the end of the year award.
3, performance pay, according to the annual performance evaluation results to determine whether the employees get a raise.
4, stock bonus: get the actual shares of stock. With different ownership, stock incentive to provide long-term value of any stock price. The method not only give employees a competitive salary, but also guarantee the sustainable in the future to obtain long-term benefits. The distribution of stock awards according to the recruitment period and / or the annual performance of the freedom to decide.
Health care: medical, medical expenses and other health benefits for employees. The beneficiaries include employees partner or partners and children of same-sex couples.
1, physical examination: company to arrange staff to professional medical institutions to conduct a comprehensive physical examination and health consultation.
2, other health insurance: the general welfare planning staff include: employee life insurance and health insurance and welfare of employees. Employee personal insurance: life insurance provides global 24 hours life or accident injury insurance for employee; employee's medical insurance: employees can be reimbursed for medical expenses, including employees and families of the beneficiary.
3, the fitness club: the company provides fitness club membership fee for the staff, the fitness club to swimming, yoga, skiing, football, badminton and other projects.
Paid annual leave: paid annual leave, sick leave and vacation leave a number of volunteer service for employees plan.
1, paid vacation and seniority false: employees from the beginning of the first year, you can have 12 days paid annual leave per year. After serving two years and began to enjoy are given off.
2, paid holidays, including all government regulations on paid holidays in china.
3, full paid sick leave: you can have 15 days paid sick leave employees.
4, volunteer service leave: to encourage employees to actively participate in volunteer service activities, the company provides employees with paid holidays, doing volunteer service project.
5, other holidays include: marriage leave, maternity leave, paternity leave, funeral leave etc..
Giving gifts of foreign affairs picked tips, in international business, there is a part of building relationships, expand the business scope of the indispensable. Therefore, to understand the habits of business gifts, business gifts the best choice, grasp the rules and the furnace is very important for gifts. Here and we come together to talk the business gifts gifts. But specific to send what kind of business gift you or gifts / business public relations and have a look! You want to always find it on there!
In international business, there is a part of building relationships, expand the business scope of the indispensable. Therefore, to understand the habits of business gifts, business gifts the best choice, grasp the rules and the furnace is very important for gifts. The good gifts and we come together to talk the business gifts gifts.
The United States love strange thing. Americans on the gift mainly pay attention to practical and strange. If you can send some unique style or the national characteristics of small gifts, Americans will be very welcome. For example, I made in imitation of the Terracotta Army, in the hearts of Americans is a rare gift. In addition, do not use black paper gift packaging, because the black in the eyes of the Americans is unlucky color. At the same time, attention should be paid to gifts should be in the business end of the conversation.
Britain does not receive the precious gift. The British gift gift, if the price is too high, will be mistaken for a bribe. Send some chocolate, one or two bottles of wine or flowers, can love be the recipient. But be careful, it is best not to send a gift tag printed with the company.
The French and art are inseparable. The French advocates art, therefore, the best gift with some artistic characteristics, such as the antique gift, they will be like. If you are invited to the French people for dinner, take a few pieces of not binding flowers, chrysanthemum but must except.
Germany didn't love sharp present. Germans are very pay attention to gift wrap, gift not with white, black or brown packing paper or ribbon. Besides, do not deliver sharp pointed things, because the Germans see it as a bad omen.
with the gift of terminal market competition intensifies, many gift enterprises are experiencing the test of the market. As a manufacturer, gift company has the responsibility to assist terminal vendors to solve many problems faced by the upstream and downstream channels, so that the brand can better based on the terminal. Therefore, in the face of the future more drastic, strategic layout and plan well in advance, a pressing matter of the moment is a gift company.
Facing the pressure of competition, many enterprises began to miss the period of rapid development of China's economy, as long as the production or sales, you can easily achieve profitability and rapid accumulation; while the market now in case you need to do all the work, and put all the money invested in it, to be successful, how to avoid failure to become a great significance.
who can not be denied that, the sales staff's quality and ability is directly related to the sales situation, without any increase in cost of sales under the premise, only to change the thinking and method of sales staff, will be able to quickly improve the success rate of sales, gift enterprises can directly from the hand. Specifically from the following aspects of the fighting in the frontline sales staff are thinking mode training:
First, look at every opportunity, customer, demand, products and trends on the management of state of mind, explore and extend to every detail, for the present and future sales opportunities.
Second, to deconstruct the whole sales process from the perspectives of both theory and practice, found that sales of fusion rules, through adequate preparation, implementation of the status quo.
Third, through the sale of the scientific method, to change the traditional marketing &ldquo theory; practice, light ” marketing concept.
Gift enterprises to build a marketing practice system perfect, to create a real team learning the wisdom of the executive power, and make the team continued to improve. Provide technical support for enterprise product terminal communication, transmitted from person to person, enhance brand awareness, brand extension in the depth of communication terminal.
