The price advantage is no longer present marketing how to play tricks?

[news] China gift five one small holiday approaching, gift market began to be raging like a storm. A new round of promotions will be kicked off in sales, become the norm of the present, gift enterprises want to win this game industry promotion war, you need to highlight its own characteristics, because the &ldquo ” the price war is no longer the focus of attention of consumers.


Promotional price war “

With the fierce market competition and consumer quality continues to improve, the gift industry is experiencing a gradual development of quality, brand, service, simply relying on traditional sales channels, sales of products to further expand the market share of the possibility of not only the enterprise continuous innovation and change, the implementation of changes in marketing methods to adapt to the market, competition from normal price war upgrade to service the war. But in terms of the gift market, the price war is still widespread.


Although most of the gift enterprises will not miss every year's gold promotion opportunity, but the gift marketing focus is not in here. After all, want to occupy the gift market only a few times a year the price war is not feasible, the quality of service, consumers value behind the design or product, and even the brand value. Only by the price war the way promotional products will be gradually eliminated by the market.


Business promotion need to change the &ldquo

With the continuous development of the times, consumer demand for quality level by single up to the service, quality and other aspects of the request. At the same time, in the fierce market, if the enterprise can give consumers personalized premium gifts, then can obtain the bigger market.


At present, in the gift market, the price advantage is no longer, personalized advantage is more and more prominent, the development of enterprises need to change the present line of defense, can win in the intense competition of the market.

Source: Chinese gifts network http://www.lipingov.cn