[news] China gift five one small holiday approaching, gift market began to be raging like a storm. A new round of promotions will be kicked off in sales, become the norm of the present, gift enterprises want to win this game industry promotion war, you need to highlight its own characteristics, because the &ldquo ” the price war is no longer the focus of attention of consumers.


Promotional price war “

With the fierce market competition and consumer quality continues to improve, the gift industry is experiencing a gradual development of quality, brand, service, simply relying on traditional sales channels, sales of products to further expand the market share of the possibility of not only the enterprise continuous innovation and change, the implementation of changes in marketing methods to adapt to the market, competition from normal price war upgrade to service the war. But in terms of the gift market, the price war is still widespread.


Although most of the gift enterprises will not miss every year's gold promotion opportunity, but the gift marketing focus is not in here. After all, want to occupy the gift market only a few times a year the price war is not feasible, the quality of service, consumers value behind the design or product, and even the brand value. Only by the price war the way promotional products will be gradually eliminated by the market.


Business promotion need to change the &ldquo

With the continuous development of the times, consumer demand for quality level by single up to the service, quality and other aspects of the request. At the same time, in the fierce market, if the enterprise can give consumers personalized premium gifts, then can obtain the bigger market.


At present, in the gift market, the price advantage is no longer, personalized advantage is more and more prominent, the development of enterprises need to change the present line of defense, can win in the intense competition of the market.

Source: Chinese gifts network http://www.lipingov.cn

        [Reuters] &ldquo China gifts; Spring Festival holidays do not tend to choose large gifts for parents. ” the public is less than that before the Spring Festival this year, to accompany their parents to the supermarket to buy some essential shopping malls, during the Spring Festival, dried fruit, candy carnivorous, seafood and so on.


      practice of many people will be less than for the &ldquo ” stingy, but he himself not to regard it as right. Less than the usual is still single, and lives with his parents, although he has been working for &ldquo, but did not keep house; ” independence.


      “ every day in the parents, so different from some different places of work or have a family friend. ” “ home is less than said, ” have the Spring Festival feeling is not so strong, so to give parents a gift, do not have to be in the Spring Festival this time to get together to buy “ &rdquo.


      mother's day last year, less than to buy a tablet computer for my mother. Less than the mother likes chase drama, but television is not only time too rigid, and less selective. Using a mobile phone, the screen is too small. With the desktop, can only sit in front of your computer to watch, time is long, regular cervical pain. Therefore, less than the decision is equipped with a new tablet computer for my mother. “ now the mother on the bed, sofa, can whenever and wherever possible to see drama. But also slowly began to learn other skills can now own the Internet, shopping on the Internet. Although the tablet computer is ” as a mother's Day gift to buy, but less than the usual told reporters, in fact is mom and dad together.


      this year, less than going to my father to buy a new mobile phone. However, he was not ready to buy during the holiday season. As for the reason, said: now is not less than “ the shortage of supplies in the past, only have the Spring Festival to buy something new. Spring Festival is dear friends reunion, the most important is one family together, lively, have gathered atmosphere.
Source: Chinese gifts network http://www.lipingov.cn

  [in China] in the selection of gifts from watches, men and women of different places that they pay more attention to the function and practicability of the watch, to ensure the appearance of strong and handsome at the same time, a piece of excellent functional design of the watch is more eye-catching. Tourbillon, perpetual calendar, power storage, sounds complicated function when you a little bit about its principle, might also be interested in. The 2015 Basel fair, each big brand is still the technical competition, the following selection that can catch your eye, take you to watch the high tech age.


H. Moser & Cie. when midnight blue FUMé adventurers tourbillon


This beautifully, low-key and elegant white gold watches with pure lines, by the H. Moser & design Cie. classic watch inspired and popular in the sixty's of last century the convex modeling re interpretation of the adventure series of aesthetic idea. The convex shape of the tourbillon watch adventure both have unique dial and pointer. The edge of the dial and pointer with sapphire crystal bending curve. Deep, charming and mysterious midnight blue dial is H. Moser & fumé Cie.; real classic logo, echoes with the watchcase round, sexy curve. Fine, elegant table circle around the dial, bring out the grain is exquisite, beautiful optical effect - the brightness of the light toward the edge of the watch gradually weakened.


When the two adventurers Tourbillon watch dial is divided into two parts and production. The lower part of the dial plate chamfering process of traditional, add watch deep sense and highlight the various decoration. The mysterious beauty of the dial is generated into the 6 position Tourbillon framework core within the illusion, and make it a more profound impression is through the hollow slab bridge Tourbillon automatic winding movement to be able to see this watch is equipped with. HMC 802 is equipped with the original self movement of Skei Treumann? Double spring, in order to improve the accuracy and isochronous, ensure the power storage for at least 3 days. Finally, H. Moser & Cie. for this watch design alternative Tourbillon wrist watch module, this is the first in the world.


Hermes Slim d' Hermè ultra thin

Hermes watches series of new Slim d' Hermè s to pure aesthetics as the theme, to explore is a style of art. In order to explore the nature of determination to slim case simple interpretation of the basic line. Real time aggregation dimensions wide eyes, and ears just form a right angle. Li Zhen simple watch beautiful balance to convey an with the nature and movement.


Can handle 39.5 mm large calendar function. The calendar is the most senior tabulation technology complexity function. The complex number and at the same time, a clear calculation of a leap year, and provides four years of exhibition. In the ultra-thin movement, as well as the moon moon phase display, to create natural white mother of pearl, in the glass of the sky background; at the same time, with the two time.


Both the mechanical components of the concerto or artistic structure, Slim d' Hermè s is the time to write down the ultimate symbol of pure definition of watchmaking art return. Brilliant new series dedicated to preserving traditional watch brand, highlighting the technical manual vast creative space, whether it is on an unprecedented historical or tabulation tabulation process, can be conceived as the outstanding rate.


RADO DiaMaster Zuanba Rado watches series

The new RADO series Zuanba Rado watch contains a total of four second note table: two plasma high-tech ceramic watch with a brown leather strap, with retro atmosphere; the other two black watch is a progressive future texture. This series focuses on the use of leather strap, only a watch with Zuanba series of iconic five row bracelet. Integrated high-tech ceramic case carrying large dial, two overlapping dial a display hours and minutes, another display seconds. The Arabia digital disk seconds look dazzling on 5 seconds interval seconds. The main dial exquisite clearly mark the hour and minute scale, to remind the wearer's valuable time.


Avant garde and retro design, make RADO Rado Zuanba series of second hand watch can match the business suit, but also easy to set off the holiday leisure wear. Break through the traditional dial design not only makes the watch itself, to wear this watch men easily become the focus of attention. Bearing confident charm, Zuanba series of second hand watch is the trend of personality choice for sportsman.

Source: Chinese gifts network http://www.lipingov.cn

  [Reuters] China's gift since entering 2015, everyone is talking about the new normal “ ” the word, under the new normal, the development of the gift industry is faced with the three big mountains, namely the channel cost is too high, not standard competition, production process does not focus on the sustainable development of the three big mountains. Gift enterprises in the face of a different market environment, it is necessary to adopt the development mode and different development strategy. The new normal in the gift industry development, in the face of the three major obstacles, gift enterprises how to improve their own competitiveness, overcome obstacles, and promote the development of the enterprise?


First, pay attention to shaping the corporate culture in the sustainable road


Gift enterprises to improve their competitiveness in the market, the main is to create the production mechanism, create a good corporate culture, take the road of sustainable development. The quality of the product is fundamental for the survival and development of enterprise culture is the gift enterprises, promote enterprise development, sustainable development is a long-term development of the enterprise.


Two, brand building and promotion of key


Gift enterprises to strengthen brand building and promotion of enterprises, increase the promotion channels. In the new normal under the market environment, the economic structure of the gift industry has changed, therefore, gift enterprises to improve the market competitiveness, we must learn to use social media platform, integrated project, major portals, search engines and other means of communication, a full range to spread the brand information, thereby increasing the enterprise and the dealers and consumers communication.


Three, give up alone Baotuan heating to achieve a win-win situation of


Corporate gifts to “ group ” development. Under the new normal, the development of the enterprise is no longer alone time, only to learn cooperation, integration of industry resources, to reduce costs, improve efficiency, achieve a win-win situation between enterprises.

Source: Chinese gifts network http://www.lipingov.cn

  [Reuters] China gift; a brand companies do need to do reputation, good reputation can not only bring benefits for the enterprise, but also allow consumers to become loyal fans, so do word of mouth marketing is very important, gift enterprises should also pay attention to this point, and pay attention to.


Word of mouth marketing need decent not false
.

Word of this thing, the word of mouth marketing professional USA WOMMA (word of Mouth Marketing Association) a definition of word of mouth marketing website, some of which are worth pondering: paragraph can encourage and promote the dissemination of corporate reputation. Enterprises can make consumers more satisfied, pay attention to listen to the voices of consumers, to help consumers more easily (on the advantages of enterprise products and services) to tell their friends, and to ensure that the influential consumer products and services in a timely manner the advantages that. But the word of mouth must not be made false by word of mouth, “ ” is not only immoral, but also will have the opposite effect, damage to brand image, tarnished the reputation of the enterprise. Word of mouth marketing decent will never underestimate the intelligence of the consumer, not through the manipulation, deception, water or dishonest means to fool consumers.


Listen to consumers to meet the needs of


The age of the Internet, &ldquo ” customer is God; concept increasingly highlight its value. Investigation shows that, factors affecting the buying behavior of potential customers, and positive brand evaluation proportion reaches as high as 90%, buying behavior process with a strong emotional factors. As long as the quality of products and services and security, to spread the information is true and reliable, can stimulate the people voluntarily for the dissemination of behavior. This requires enterprises to enhance the quality consciousness of gift products, depending on the product quality of life, strict control of each production process to eliminate the defects of products, products from the source; in the service of construction, and constantly improve the sincere service system, provide the superior quality service for consumers.

Source: Chinese gifts network http://www.lipingov.cn

[news] with the rapid development of China's gift gift industry, the battle between the brand has become increasingly fierce, gift enterprises began to try a variety of marketing methods, trying to grab the attention of consumers, to build the core competitiveness of their own. So in order to achieve the corresponding effect, gift enterprises innovation in marketing is very important.


Enterprises need to grasp the opportunity of holiday spending rules and


Immediately Labor Day coming, five one small holiday will stimulate a lot of consumer industries. The supermarkets have to be eager for a fight, ready to battle. As is known to all, the holiday is the business to increase consumption of time, holiday, people do not go to work, have enough time to go to the mall to buy their favorite products.


Five one small holiday gift enterprises do activities, it is indispensable to do promotions. But how to make new ideas, to make a difference?


Someone says, the market has become more and more difficult. Pure brightness is small long holiday, the store is a sparsely inhabited. An estimated five one small holiday, is also mediocre. But according to insiders said, whether it is business or stores should grasp the opportunities, rules and holiday spending, the timely introduction of maximally stimulate consumer desire to buy, but also to give consumers the most preferential sales policy, in order to stimulate sales.

Source: Chinese gifts network http://www.lipingov.cn