Under the new normal gift enterprises to overcome three obstacles?

  [Reuters] China's gift since entering 2015, everyone is talking about the new normal “ ” the word, under the new normal, the development of the gift industry is faced with the three big mountains, namely the channel cost is too high, not standard competition, production process does not focus on the sustainable development of the three big mountains. Gift enterprises in the face of a different market environment, it is necessary to adopt the development mode and different development strategy. The new normal in the gift industry development, in the face of the three major obstacles, gift enterprises how to improve their own competitiveness, overcome obstacles, and promote the development of the enterprise?


First, pay attention to shaping the corporate culture in the sustainable road


Gift enterprises to improve their competitiveness in the market, the main is to create the production mechanism, create a good corporate culture, take the road of sustainable development. The quality of the product is fundamental for the survival and development of enterprise culture is the gift enterprises, promote enterprise development, sustainable development is a long-term development of the enterprise.


Two, brand building and promotion of key


Gift enterprises to strengthen brand building and promotion of enterprises, increase the promotion channels. In the new normal under the market environment, the economic structure of the gift industry has changed, therefore, gift enterprises to improve the market competitiveness, we must learn to use social media platform, integrated project, major portals, search engines and other means of communication, a full range to spread the brand information, thereby increasing the enterprise and the dealers and consumers communication.


Three, give up alone Baotuan heating to achieve a win-win situation of


Corporate gifts to “ group ” development. Under the new normal, the development of the enterprise is no longer alone time, only to learn cooperation, integration of industry resources, to reduce costs, improve efficiency, achieve a win-win situation between enterprises.

Source: Chinese gifts network http://www.lipingov.cn